What is Custom Application Development and How Can it Benefit your Business?

Custom application development is the designing of software applications for a specific user or group of users within an organization. This custom software is designed to address specific needs within an organization as opposed to more traditional, standard software used by the masses. 

Here are six benefits of custom application development compared to off-the-shelf software:

-Custom software is tailor made for your business and eliminates the need to change your business procedures to fit a pre-developed software product.

-The software fits perfectly with your existing business software system ecosystem and usually eliminates the need to use multiple applications for specific business functions.

-You can generally save on hardware acquisition costs as the solution is designed with your infrastructure in mind and does not carry unused features that increase hardware requirements.

-You have full access to the original development team so any issues that arise can be resolved quickly and efficiently.

-Having custom built software reduces external threats to your business as there is much lower incentive for hackers to try to break into a system used by only one company and no public documentation provided to shed light on possible attack vectors.

-You own the intellectual property rights of the software and can continue to use and enhance the application as needed even if the original software developer is no longer able to maintain the software. 

We take a consultative and collaborative approach to custom application development while following best practices to ensure your final solutions meets all of your business requirements and is secure and reliable.  Your custom application will be put through an extensive quality assurance (QA) testing process to ensure our software components are stable, error free and optimized for performance. We also conduct user training and provide ongoing post-implementation support to make sure your solution is well received and all issues are resolved in a timely manner.

For more details on our role in the development process of custom software, click here.

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Should you have a mobile app for your business?

According to Gallup, about half of U.S. smartphone owners check their devices several times an hour or more frequently, including: 

11% who say they check it every few minutes

41% check it a few times an hour

20% claim to check their phones about once an hour

So, is your business on mobile or are you missing an opportunity? Remember that creating a mobile app is an investment so there are a few things to think through before getting started. 

The first and main question you should ask yourself is, will this app fill a specific need for my business? Don’t create an app just because your competitors have one or just because you feel like it is the next new digital or marketing trend. Focus on creating a mobile app that provides a solution to a common issue that your customers or clients may be facing.

Once you have identified this business need, focus on providing a quick, straightforward solution to that problem. Creating a simple solution will encourage users to engage and not be overwhelmed by content or design. Make your app user-friendly by remembering that mobile is not simply a smaller version of our desktops. It provides a completely different experience, so the strategy behind the creation of it should be too.

This is why, when working to create a mobile application, it is extremely important to us to conduct a preliminary consultation and analysis process of your business needs. We follow best practices throughout the mobile application development process to design mobile apps that will dramatically transform day-to-day operations, improve efficiency and increase profitability.

Contact us or click here to learn more about our Mobile Application Development.

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