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According to Gallup, about half of U.S. smartphone owners check their devices several times an hour or more frequently, including:
11% who say they check it every few minutes
41% check it a few times an hour
20% claim to check their phones about once an hour
So, is your business on mobile or are you missing an opportunity? Remember that creating a mobile app is an investment so there are a few things to think through before getting started.
The first and main question you should ask yourself is, will this app fill a specific need for my business? Don’t create an app just because your competitors have one or just because you feel like it is the next new digital or marketing trend. Focus on creating a mobile app that provides a solution to a common issue that your customers or clients may be facing.
Once you have identified this business need, focus on providing a quick, straightforward solution to that problem. Creating a simple solution will encourage users to engage and not be overwhelmed by content or design. Make your app user-friendly by remembering that mobile is not simply a smaller version of our desktops. It provides a completely different experience, so the strategy behind the creation of it should be too.
This is why, when working to create a mobile application, it is extremely important to us to conduct a preliminary consultation and analysis process of your business needs. We follow best practices throughout the mobile application development process to design mobile apps that will dramatically transform day-to-day operations, improve efficiency and increase profitability.